Brand Building...

QUBIK  | Brand Naming, Proposition and Design.

Tricycle was engaged by the Queensland Accounting Group (QAG) to help with rename and rebrand their business to enable a successful growth strategy. QAG needed to reposition from being considered a local accounting firm to a firm that exists on a national level - and they were not about to let the challenges of early 2020 stand in the way - working quickly and closely with their team the new name Qubik and a completely new brand for the company was launched. We really enjoyed working with QAG throughout this entire project both strategically and creatively to deliver a brand already paying dividends.

CLEANAWAY  |  Brand Development and Design.

Tricycle was engaged by Cleanaway to create one brand to replace the co-branding confusion of Transpacific and Cleanaway. Tricycle worked with the executive team at Cleanaway to develop not only the new brand but also the brand proposition, mission, vision and values. Tricycle continue to work with Cleanaway on various design, marketing and internal communication projects.

IAG  | Brand Strategy and Design.

At inception, Infrastructure Advisory Group rushed their original brand development to meet deadlines driven by submissions and opportunities. After a number of successful years establishing themselves in the market, they decided it was time to revitalise their brand and spend the time required to make it truly reflect the company that they had become. The process was very collaborative and we were very pleased that they trusted us with the task of revitalising their brand.

BENERGY  | Brand Strategy and Design.

BENERGY  | Brand Strategy and Design.

Benergy is a new player in the energy market in Australia. They create implement and maintain closed loop
embedded networks and services for residential and commercial buildings. Benergy came to Tricycle for advice on their brand proposition, marketing and go to market strategy, as well as the design and development of t
heir new brand. The brand was launched with a full suite of assets enabling Benergy to attract new customers and expand their contract base.

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